The continuous growth of social media sites has people asking the same question: Are social sites replacing face-to-face communication? Yes, it definitely is an easier and quicker way to communicate, but that does not mean you should change the way you communicate- especially in business! Just because you are not face-to-face with your followers, they are still potential clients! You still need customer service skills, no matter where you are working from. If you are using social media as one of your insurance marketing strategies, you should be aware of this!
Here are a few tips from your Insurance Blogger experts:
#1: Always respond. If a follower messages you, do not ignore them. Even if they are trying to promote their own business, it is best to just say “No, thank you”.
#2: Know your facts. Everything you say and share with your followers should be valid and credible.
#3: Address complaints. If an unhappy client posts on your wall, don’t delete it- it needs to be addressed and responded to. You can take the conversation to a private message if you’d prefer.
#4: Be professional. Keep content professional on your page. Something you may think is funny may not be to another person. If you have an inappropriate video or comment to share, use a personal account. It’s best to play it safe!
#5: Use your manners. A simple “thank you” will go a long way. Have a new follower? Thank them!
Remember: Social sites may replace face-to-face communication- but nothing will ever replace good customer service.